This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers. This is achieved by deciding on a strategy based on the export marketing process, and by adhering to certain key principles.

Course Start Date: August 12, 2024

Duration: This course requires around 4 hours of study. You will be able to access the course at any time during the 2 weeks that the course will be open.

Format: The course consists of 3 lectures and 2 case studies.

Certification: Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

Register below no later than Thursday, August 8, 2024 at 11:59 pm AST.

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